BYNAMIC 2021

Euphoric Ride Branding

BYNAMIC is a biennial music, art, and food festival organized by middle and high school students. With this year's theme “Euphoric Ride”, we plan to represent the journey of human emotions in which feelings can change at certain times in  life. 

Role

Illustrator & Motion Designer

Duration

1 month (May 2021)

Team

Publications Team (Nadja, Fara, Yana)

Through BYNAMIC 2021: "Euphoric Ride" we would like to generate a colorful ambience.

Through BYNAMIC 2021: "Euphoric Ride" we would like to generate a colorful ambience.

Euphoric conveys an experience of pleasure, excitement, and intense feelings of well-being and happiness. Ride expresses an individual’s journey to happiness by embracing the happiness within themselves.

Euphoric conveys an experience of pleasure, excitement, and intense feelings of well-being and happiness. Ride expresses an individual’s journey to happiness by embracing the happiness within themselves.

Concept

Funky, Fun, Colorful

Our target audience, Gen Z is pop culture leaders and digital natives. Members of this generation place greater importance on the visual feel and ‘aesthetic’ of something as they are more artistically inclined. 

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Hence, funky, fun, and colorful designs which represent joyfulness and connects with our main message—happiness will be the spotlight of our event identity.

Colors

Bright & Vibrant

The colour scheme of Bynamic 2021 will employ the use of bright and vibrant colours to portray a cheerful and exciting vibe. Each of the colors chosen has its own unique personality and vibe.

 

The colors chosen are meant to represent ‘us’, as the colour scheme is broad and colorful. The colors are meant to form a rainbow, which
represents unity.

Logo

The Journey of Human Emotions

The logo is heavily inspired by the journey of human emotions in which feelings can change at certain times in life. These moments can include feelings of sadness, happiness and hopefulness. This journey and discovery of emotions were translated visually into the eccentric colors and styles on the logo.

Reflection

Key Takeaways

Overall, I really enjoy working on this project! The team I was working with were super supportive and great ;D. However, something that I would improve here would be myself; I should learn to delegate task effectively & have the courage to trust others.

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BACK

TO TOP

on my way to the playground ~~